Tuesday, April 20, 2010

Conan & Fox, Conan & Fox, Conan & ...TBS?!



Entertainment trades have been reporting since February that Conan is going to Fox:  The Wrap had the prenup, LA Times had sources asserting a "viable plan to bring the comedian back to late night."

But Conan announced that his new late night post will be at...TBS.

I was particularly fond of Video Nuze's take on the surprise move:  It shouldn't be much of a surprise at all, and merely is a sign of the ever-blurring lines between cable and broadcast television...and the deeper pocket's of broadcast's little brother.

"When it comes to bidding for expensive talent like Conan ($12 million/year reportedly) cable is at a big advantage to broadcast.  The recession and ad spending downturn has highlighted the benefits of cable's dual-revenue stream (monthly distributor fees + advertising) model vs. broadcast's ad-only approach."

Video Nuze further offers that the disappearance of "top-tier talent on TV" could be a symptom - and growing one at that - of cord cutting:  The more people move away from traditional television, the more the talent we love will be driven to alternative platforms.

What do you think?  Post your comments below!

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