Avatar - The Application

Up until now, the only thing I could tell about Avatar from its trailers is that it is James Cameron’s first Big Movie since all of his other Big Movies.

(Remember THIS Big Movie?)

(And this OTHER Big Movie??)

…oh, and that this new Big Movie features some crazy new animation that is crazier and newer than any other animation we’ve seen yet.

(Wow.)  

Now, Fox Entertainment ups the ante in advance of the film’s release, with a crazy, new trailer.  In a press release issued earlier today, the studio proclaimed, “James Cameron’s epic adventure AVATAR will take moviegoers to a world never before experienced, so it’s only fitting that the film is getting a “next generation” movie trailer.”

“Next generation” movie trailer?

Intrigued, I downloaded this new-fangled application, which promised to be a “dynamic interactive experience.”

Well, perhaps not this dynamically interactive, but...

I’m not sure exactly what I was expecting, but it’s basically a trailer that lives in your application folder, with some “hotspots” (i.e. highlighted points, featuring in-depth views of the characters as told by the actors that play them), a link to buy tickets, and a twitter feed with interviews and behind-the-scenes details of the kind you might find in the extras section of a DVD.

(Makes me wonder what sort of value-added features will be left to entice viewers to buy a copy of their own.)

However, try as I might to prove this novel marketing tool ineffective, it has peaked my interest in the film, not because of the twitter updates or glimpses behind-the-scenes, but because of a far superior trailer compared to that previously shown on TV.

So, in that regard, kudos to Fox:  This trailer finally shows the movie to be more than just the next Big James Cameron Movie.

To download your own copy of the Avatar app, click HERE, and let me know what you think!