“It’s not like the world of 40 years ago, where there was a total of three networks and shows came on at a specific time on a specific day,” said Clicker representative David Speiser. “Today the world is almost infinite video on demand.” And Clicker aims to help viewers locate and sift through these myriad options.
The road to building what Speiser calls an “ultimate programming guide for television content on the internet,” has taken one year and a staff of approximately 30 people skilled in algorithmic search to find and categorize relevant content. The result is a clean, well organized, easy to navigate site sure to appeal to even a novice internet video consumer.
Regarding piracy promotion, fear not: Clicker only supports legally available content.
Remember Alf, Who’s The Boss, Family Ties? Find them all here in moments. Users can search via genre, medium, trend, or within programs and save favorite titles in a personalized playlist. If a title, like The Cosby Show, isn’t available online, site visitors can still read a show description and find links to other sites containing additional program information.
As Speiser said, it’s IMDB meets Wikipedia with a programming guide, search engine and DVR.
With such a vast and ever-growing array of internet content, it remains to be seen how successful Lanzone and his team will be at keeping the site current and comprehensive. Nonetheless, the next time your left staring at your TV, with 800 channels and “nothing to watch,” perhaps Clicker will help you navigate the web and find something to suit your mood.
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